Marketing Your Home with Photography
If you’re a competing real estate agent or a “For Sale By Owner”, this post doesn’t really have any applicable information and has nothing to do with “Marketing Your Home with Photography” so feel free to move along. There’s nothing to see here so please move along… are they gone? Good!
Everyone knows that price, condition and location all contribute to a successful home sale. I find that a buyer usually researches these things before ever deciding to see a home in person. The price is why a home shows up in their search results in the first place, the photos help them identify the acceptability and perceived value of the choice and finally looking at the map helps them decide if there are any geographical deal breakers. If the price, perceived value and location seem acceptable they usually schedule a viewing.
You can’t do anything about the location but you can and should show the home in it’s very best light. I am a excellent real estate agent but I am NOT a good photographer. There is a huge difference between my photos and a professional photographers’. I learned an expensive lesson when I bought a Nikon SLR and foolishly thought that it would pay for itself by just taking my own pictures of the next three or four homes I listed and marketed for sale. At the time I didn’t realize there were other skills and additional equipment I would need but not possess.
A wide angle lens, purchased separately will always show more house. This lens is more expensive than the camera.
A tripod will eliminate the possibility of blurring and if several shots are taken with a variety of settings from the same exact location, the photos can be merged and processed. Digital photo processing brings out the absolute best picture possible.
Professional photography is always the very first thing I schedule. I like to have the pictures available before or at the same time the house is first listed so that no viewing is wasted. There’s always a large group of real estate agents and buyers who are looking for new inventory, every single day and if a home is listed with poor photos or worse, no photos at all, they may never come back for a second virtual look. If the photos look good and the map checks out, a buyer will put your home on the top of their list.
Over the last couple of years, I also have a video prepared by a professional. The videos I’m referring to are actual videos and not just the photo slideshows used by so many real estate agents today. Here’s an example from a beautiful home I sold in South Run. I feel a video gives yet another way for the buyer to experience a home and usually compliments the marketing your home with photography content of this post. Viewing photographs is the very first point at which a potential buyer sees your home and seeing those photos helps a buyer decide whether to put your home in the “keep stack” or the “trash”.